And The Balmain Army was out in force this afternoon at Le Grand Hotel in Paris, where Olivier Rousteing informed in the show notes that this season would feature different elements from previous collections. The cast included models -IT Girls- of the moment like Kendall Jenner, Jourdan Dunn and Gigi Hadid.
His upcoming collaboration with H&M made him comb his own Balmain archives, reminding him of the wealth of material that was “the result of four years of hard work,” he said. Four years is a long time in his industry and as a result he deemed it time to introduce new ideas for spring and to broaden the Balmain DNA. that most prominently manifested in tiered ruffles (flounce is shaping up to be a big story next season): they cascaded on trousers, along sleeves, and bib-fronts adding a romantic femininity to the fierce sex appeal of the whip-stitching, fishnets and strong shoulders also out in force. This new found softness also rippled through via a pretty pastel palette – the nude tones, like the new silhouettes, all served to temper Balmain’s customary opulence.
Rousteing credited the power of the house’s social media presence as a vital ingredient to its success in moving forward, confident that all the dresses we saw this afternoon would be shared and shared again on various platforms very soon. .