Prada launched its spring 2016 advertising campaign

Italian Fashion Brand Prada has unveiled its spring-summer 2016 campaign. The images captured by Steven Meisel feature two notable faces, Natalia Vodianova and Sasha Pivovarova, as well as model newcomer Yasmin Wijnaldum.
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Prada Spring/Summer 2016 ready-to wear collection

 

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The reinvention of Gucci. Alessandro Michele- the men of the year

The collections which Alessandro Michele has unveiled from the beginning of his tenure  can “love or hate” –  so many people are dreaming to have some pieces from Michele’s collections but same time a lot of persons find it simply ridiculous. Every piece is a statement. From  the first collection Michele’s Gucci stands for surrealism, androgyny and luxury.
The Gucci’s revenues are growing up and one unknown designer has been changing the fashion trends all over the world. This unknown designer is Alessandro Michele, who was named International Fashion Designer of the Year at the British Fashion Awards.
Michele made a colourfull waves on the red carpets. Only some names, such Gwyneth Paltrow, Salma Hayek, Dakota Johnson were wearing Gucci in the annual LACMA Gala in Los Angeles last year.
But let us go back in time, exactly – In 2004 Tom Ford and his  business partner Domenico De Sole  brought the Gucci back to the Fashion scene,  they brought the Italian leather goods business back from the brink of bankruptcy and transforming it into the most desirable fashion brand in the world. (Do you know that in 2015, Tom Ford was named one of GQ’s  50 best dressed men.  He also received a CFDA  Fashion Award for Menswear designer of the year.)
During Frida Giannini tenure Gucci became known for its strong product focus but the fashion is a business and the revenues must grown up, so after years of profitable growth , Gucci started to loose and it was time to make a changes.
In December 2014, Marco Bizzarri was settling into a role as head of the Luxury Couture & Leather Goods division of Kering . And  Mr. Bizzarri made a right choice, he choosed  Alessandro Michele who replaced Frida Giannini . Alessandro Michele who had worked behind the scenes at Gucci for 12 years, got the chance of his life. He had only few weeks -or maybe one week?- to create his first men fall 2015  collection , for womens ready-to-wear fall 2015 he had one week. It was success. From  the first collection Michele’s Gucci stands for surrealism and androgyny but the newness each season is essential. In the spring/summer  2016 collection there are more sheer fabrics, more heels, more dresses. It seems that aesthetic of Michele’s Gucci started to move away from androgyny to  more feminility.
Michele’s success is not  measured in monthes , not at all. Gucci customers and Michele fan’s are loving the summer 2016 and pre-fall 2016 collections because fashion lovesnothing more that individuality and originality and Alessandro Michele has both of it and we can see this qualities in his creations.
Michele’s collections can see everywhere,  from red carpets to Instagram fashion community.
 Only some names, such Gwyneth Paltrow, Salma Hayek, Dakota Johnson were wearing Gucci in the annual LACMA Gala in Los Angeles last year.
And the Instagram  community , social medias and bloggers are sharing shimmer  vintage runway looks  and Pictures of the backless, high-heeled loafers . Social Networks users made their choice ( as example : Gucci actually has 6,9 millions followers on Instagram , Olivier Rousteing has only 2,1 millions, Balmain 3,5 millions )
 In this time – don’t forget that the fashion weeks carousel is began yet-not only the Gucci customers but the whole fashion world is attended the Gucci womenswear collection for fall-winter 2016. In one month  Alessandro Michele will unveiled us his collection and will tell us what and where he get his inspirations during the creating process.
Here are a few photos of  runway Looks from Gucci Spring/Summer 2016 collection.

 

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From Gucci S/S 2016 r-t-w collection
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From Gucci S/S 2016 r-t-w collection
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From Gucci S/S 2016 r-t-w collection
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From Gucci S/S 2016 r-t-w collection
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Gucci S/S 2016 show. Milan Fashion Week

 

 

 

The Best of Paris Fashion Week – Spring/Summer 2016 Trends from Runways.

The best Runway Looks from Paris Fashion Week.  Spring/Summer 2016 Collections.
DRIES VAN NOTEN 2
DRIES VAN NOTEN S/S 2016
UNDERCOVER 1
UNDERCOVER S/S 2016
ROCHAS1
ROCHAS S/S 2016
SACAI 3
SACAI S/S 2016
LANVIN 4
LANVIN S/S 2016
Galliano  1
JOHN GALLIANO S/S 2016
Christian Dior 1
CHRISTIAN DIOR S/S 2016
Stella McCARTENEY 1
STELLA MCCARTNEY S/S 2016
SONIA RYKIEL 1
SONIA RYKIEL S/S 2016
MAISON MARGIELA 1
MAISON MARGIELA S/S 2016
Emanuel Ungaro 1
EMANUEL UNGARO S/S 2016
SAINT LAURENT 01
SAINT LAURENT S/S 2016
LOUIS VUITTON 3
LOUIS VUITTON S/S 2016
BAlmain 3
BALMAIN S/S 2016
HERMES 02
HERMÉS S/S 2016
Alexander McQUEEN 1
ALEXANDER MCQUEEN S/S 2016
Alexander McQueen 3
ALEXANDER MCQUEEN S/S 2016
MIU MIU 1
MIU MIU S/S 2016
MIU MIU 4+
MIU MIU S/S 2016
CHANEL 4
CHANEL S/S 2016
CHANEL 6
CHANEL S/S 2016
CHANEL7
CHANEL S/S 2016

Miu Miu Spring/Summer 2016 ready-to-wear collection – Paris Fashion Week

Miuccia Prada unveiled her Miu Miu spring/summer  2016 ready- to-wear collection.
Miu Miu show had kitschy nylon-looking negligees layered over sweaters and gingham shirts; it involved wintry purple and green lozenge-patterned narrow coats and midi pencil skirts, fur stoles and boxy Deco-patterned cardigans. Anxious that this doesn’t make sense? Don’t be. That is exactly Prada’s point. Though the outrageous glam rock–meets-Kiss multicolored patchwork platform boots are her other point, obviously: They might as well have had “Buy Me Now” picked out in the glitter on their heels. Coats were also a big theme – oversized mannish duster styles boasted stripy sporty collars, geo intarsia or a recurring argyle diamond motif, while colourful fox fur scarves fastened diagonally across the torso and raccoon tail charms dangled off the side. Miu Miu Girls will find lots to get excited about. -Aand – even- also, the most ambitious blogger won’t be daring enough to parade herself in the full Miu Miu rig in front of next season’s street photographers. Miuccia
is an iconic designer, there is no doubt about it!

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Louis Vuitton Spring/Summer 2016 ready-to-wear collection – Paris Fashion Week

Louis Vuitton Spring/Summer 2016 ready-to-wear collection, creativ director Nicolas Ghesquière.Vuitton get it right when it hired Nicolas Ghesquière who presented another stellar collection at the Frank Gehry-designed Fondation yesterday morning on the final day of Paris Fashion Week offering colored biker jackets and shiny Dresses.
A computerised voice introduced the spring/summer 2016 show as „A journey to the frontiers of the digital era“. A conversation between technology and nature animated the new collection, his most audacious yet for the LV  House.
Ghesquière’s cyberpunks wore moto jackets and metal-embroidered skirts, laser-cut leathers and beaded knits that coded like armor, and spaceship-print pants.  The materials looked high-tech but were actually not synthetics at all. What with the nailhead-embroidered peasant dresses, the crafty sweaters, and the festival-girl crop tops and shorts, Vuitton Spring looked a lot like a digital bohemia.Who knew where Ghesquière’s spirited parade of intergalactic punky girls were headed?
Front  row : actresses Catherine Deneuve and Michelle Williams, models also wore striped knits, shiny mesh tank tops, tops with ruffle collars, bubble skirts, jumpsuits and jodhpur-like trousers bearing colorful Patchwork.

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