The reinvention of Gucci. Alessandro Michele- the men of the year

The collections which Alessandro Michele has unveiled from the beginning of his tenure  can “love or hate” –  so many people are dreaming to have some pieces from Michele’s collections but same time a lot of persons find it simply ridiculous. Every piece is a statement. From  the first collection Michele’s Gucci stands for surrealism, androgyny and luxury.
The Gucci’s revenues are growing up and one unknown designer has been changing the fashion trends all over the world. This unknown designer is Alessandro Michele, who was named International Fashion Designer of the Year at the British Fashion Awards.
Michele made a colourfull waves on the red carpets. Only some names, such Gwyneth Paltrow, Salma Hayek, Dakota Johnson were wearing Gucci in the annual LACMA Gala in Los Angeles last year.
But let us go back in time, exactly – In 2004 Tom Ford and his  business partner Domenico De Sole  brought the Gucci back to the Fashion scene,  they brought the Italian leather goods business back from the brink of bankruptcy and transforming it into the most desirable fashion brand in the world. (Do you know that in 2015, Tom Ford was named one of GQ’s  50 best dressed men.  He also received a CFDA  Fashion Award for Menswear designer of the year.)
During Frida Giannini tenure Gucci became known for its strong product focus but the fashion is a business and the revenues must grown up, so after years of profitable growth , Gucci started to loose and it was time to make a changes.
In December 2014, Marco Bizzarri was settling into a role as head of the Luxury Couture & Leather Goods division of Kering . And  Mr. Bizzarri made a right choice, he choosed  Alessandro Michele who replaced Frida Giannini . Alessandro Michele who had worked behind the scenes at Gucci for 12 years, got the chance of his life. He had only few weeks -or maybe one week?- to create his first men fall 2015  collection , for womens ready-to-wear fall 2015 he had one week. It was success. From  the first collection Michele’s Gucci stands for surrealism and androgyny but the newness each season is essential. In the spring/summer  2016 collection there are more sheer fabrics, more heels, more dresses. It seems that aesthetic of Michele’s Gucci started to move away from androgyny to  more feminility.
Michele’s success is not  measured in monthes , not at all. Gucci customers and Michele fan’s are loving the summer 2016 and pre-fall 2016 collections because fashion lovesnothing more that individuality and originality and Alessandro Michele has both of it and we can see this qualities in his creations.
Michele’s collections can see everywhere,  from red carpets to Instagram fashion community.
 Only some names, such Gwyneth Paltrow, Salma Hayek, Dakota Johnson were wearing Gucci in the annual LACMA Gala in Los Angeles last year.
And the Instagram  community , social medias and bloggers are sharing shimmer  vintage runway looks  and Pictures of the backless, high-heeled loafers . Social Networks users made their choice ( as example : Gucci actually has 6,9 millions followers on Instagram , Olivier Rousteing has only 2,1 millions, Balmain 3,5 millions )
 In this time – don’t forget that the fashion weeks carousel is began yet-not only the Gucci customers but the whole fashion world is attended the Gucci womenswear collection for fall-winter 2016. In one month  Alessandro Michele will unveiled us his collection and will tell us what and where he get his inspirations during the creating process.
Here are a few photos of  runway Looks from Gucci Spring/Summer 2016 collection.


From Gucci S/S 2016 r-t-w collection
From Gucci S/S 2016 r-t-w collection
From Gucci S/S 2016 r-t-w collection
From Gucci S/S 2016 r-t-w collection
Gucci S/S 2016 show. Milan Fashion Week