Burberry Prorsum Spring/Summer 2016 ready-to-wear collection was shown in London Fashion Week, on September 21,2015.
Absolutely new concept of the Brand collection!
Over the years, Bailey has relentlessly built upon this vision of the Burberry girl: she is the immaculate English Rose, elegant, effervescent and just happens to have perfectly blow-dried locks all hours of the day. This visual image the designer had crafted can be seen to clearly filter through the ranks in the company, manifesting itself even at the most junior level of the very polished press team. Groomed to the highest standards, their needle point stilettos propped them up to be on guard. It brought to mind old memories of Angela Ahrendts‘ steely yet astute gaze as she sat close to the entrance of the catwalk in past seasons.
With such strong internal culture and iconography intact several seasons after her departure, Christopher Bailey probably felt it was high time for the brand to explore new propositions. The Burberry girl witnessed today had a streak of street realism. Her hair was at times an undercut, sometimes cropped and in other looks mildly textured, perhaps out-of-bed. Lips were in the statement shade of black rose. See-through English broderie dresses were worn under shrunken peacoats with gold military detail — you could almost hear the designer quipping „lingerie is the new outerwear“ for spring. Bridal silk satin maxi dresses suggested the notion of vintage outfitting, taking an old ’80s gown, possibly a family heirloom, and paring it down with sandals. Bailey’s girl is now a lot more rebellious than before.
Alison Moyet performing with a live orchestra in the grounds of Kensington Gardens to an audience including Kate Moss, Cara Delevingne and her girlfriend Saint Vincent, Benedict Cumberbatch, Tinie Tempah, plus the latest personalised must-buy you won’t be able to resist.