Gareth Pugh Spring/Summer 2016 ready-to-wear collection was shown London Fashion Week, September 19,2015.
In a statement, the designer reminisced about his first experiences of Soho, just after he moved to London, describing it as some sort of wayward utopia. „It was like falling down a rabbit hole. There were such feelings of euphoria, of danger, and of possibility. I guess that’s what this collection is about. A place where you feel like anything can happen.“
This collection is about dreams, hopes and the determination to do it your way. Pugh might have been to Paris in search of the trappings of success but to yesterday evening the street wasn’t paved with gold, it was paved with pennies. Big dreams don’t need a lot. They just need a big heart, a big smile and an even bigger imagination. Pugh has all three. His talent shone through yesterday evening, as avant-garde mastermind and as clairvoyant. His theatrical design background saw him pump up the energy, re-injecting life back into the belief systems around what makes London proud to be London. This city has a direct access to the authentic world of punk and counter culture like no other.