*Valentino* Spring/Summer 2016 Collection by Maria Grazia Chiuri and Pierpaolo Piccoli , creativ Directors
Paris Fashion Week 24 June 2015
About Brand *Valentino*:
After the departure of Valentino Garavani, in 2007, the company’s new owners, private equity firm Permira, struggled to find the right creative leadership for the business. Though still a red carpet favourite, the brand was unable to reclaim the international cachet it once had. But since 2008, when Maria Grazia Chiuri and Pierpaolo Piccioli took the reins as co-creative directors, the duo have taken the fashion industry by surprise, breathing new creative energy into the brand and rocketing Valentino back to the forefront of fashion. Sales have improved, and lucrative accessories now account for nearly half of sales in some stores. They have also revitalized the menswear Business.
This collection was packed with normal items that normal men will want to wear – great bombers with fun details on the back, jean jackets, Hawaiian shirts, army coats. But there was a strange air of forced nonchalance – you saw it in those souvenir jackets and you saw it in the way the show notes promised the pieces were ‘pages of a thrilling diary to be worn.‘ That’s the one thing box-fresh clothes don’t have: stories. That’s why our old favourites have such meaning – they carry with them memories. So, sure models wore jeans, but these clothes were too considered to be truly carefree or rich in narrative. Valentino is about couture-level detail, craft and luxury – when they began their menswear they even branded it ‘Couture’. They’re not the only ones trying to make new clothes look old to emphasis their value or insouciance this season, but they’re at their best when they don’t try to justify their pieces by styling them down.
Here are some Runway *Looks* i choosed to post :