There is 2 hashtags which Olivier Rousteing in his Instagram used , it ’s #Balmaindiversity and #Balmainarmy.
Olivier Rousteing wants to give possibility for Young Generation to wear Balmian,this is the poit of his collaboration with H&M. You will think, how can it be? or maybe-where is the difference, the prices in H&M can’t be same as in Balmain’s stores..The different is sure in the texture which was used . We will see. Anyway on Dress is costs 499 euro, is only one example. And i’m sure the collection will be sold in a few hours ( you can see the full BALMAINXH&M Lookbook in the next article )
In Septemeber, Kendall Jenner, Gigi Hadid and Jourdan Dunn were fronting the print campaign to promote its new collection, in collaboration with Balmain. Photographer Mario Sorrenti.