Emilio Pucci Spring/Summer 2016 ready-to-wear collection designed by Massimo Giorgetti- Milan Fashion Week

Emilio Pucci Spring/Summer 2016 ready-to-wear collection designed by Massimo Giorgetti- Milan Fashion Week.
It is a first ready-to-wear collection designed by Massimo Giorgetti for Maison Emilio Pucci.
Massimo Giorgetti is young italian designer, founder of the  a MSGM Brand. Giorgetti had shown us today his first collection he brought a fresh spirit to the Brand.
Marchese Emilio Pucci opened his first store in Capri, in 1949, serving up kaleidoscopic printed dresses that by the ’60s had become signifiers of a jet-set which were abituated to spend the vacations on Capri.
And for  his debut  Giorgetti started at the seaside, which was the right instinct: as the birthplace of Pucci, it was a natural place for a new beginning. Giorgetti trawled the seas to bring us pieces inspired by the big blue. Mesh griddled trousers like nets had appliqué embroidered starfish, crabs and turtles caught upon them.,it looks very playful. The glamour that ruled under Dundas’s tenure was replaced by Giorgetti’s desire for cool and trendy. The combination of some great marabou feather flat sandals, placed with a sporty black and white op art dress showed promise  These Looks are  encouraging . Breaking the formulaic approach to this print based house, with its roots in the glamourous scene of seventies Capri, will be challenging. But Giorgetti  made the wise move to translate the house’s prints via embroidery and structure.  It is a good start!
Rember that the character of Milan is shifting. It is no longer Prada and Marni that stand for intellectual eclecticism. Gucci now also wants to be part of that subversive bookish gang and Pucci is perfectly placed to join the new vanguard. Giorgetti has not earned membership yet, but for sure he does.

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