Balmain launched a stunning advertising camapign for Fall/Winter 2015-2016 collection.
Starring models are Armando Cabral, Fernando Cabral, Kylie Jenner, Kendall Jenner, Joan Smalls, Erika Smalls, Bella Hadid, Gigi Hadid.
Photographer: Mario Sorrenti
Make-up: Aaron de Mey ; Set Design: Philipp Haemmerle
This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign.
While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.“
Oliver Rousteing, Creative Director, Balmain Paris, July 15, 2015