There is 2 hashtags which Olivier Rousteing in his Instagram used , it ’s #Balmaindiversity and #Balmainarmy.
Olivier Rousteing wants to give possibility for Young Generation to wear Balmian,this is the poit of his collaboration with H&M. You will think, how can it be? or maybe-where is the difference, the prices in H&M can’t be same as in Balmain’s stores..The different is sure in the texture which was used . We will see. Anyway on Dress is costs 499 euro, is only one example. And i’m sure the collection will be sold in a few hours ( you can see the full BALMAINXH&M Lookbook in the next article )
In Septemeber, Kendall Jenner, Gigi Hadid and Jourdan Dunn were fronting the print campaign to promote its new collection, in collaboration with Balmain. Photographer Mario Sorrenti.
Giorgio Armani announced in March that it would be adding a new line – *New Normal*.The new Line will start with collection for Fall/Winter 2015-2016 Saison.
The collection includes women’s pant suits, outerwear and accessories. Although masculine to some extent, the collection is “up to date: classic style revisited and reinterpreted on the basis of today’s canons.”
The first advertising campaign for *New Normal* was shot in London by Sølve Sundsbø with Kati Nescher as the campaign’s star.
Model: Kate Moss
Photographer: Mario Testino
Make-up: Val Garland
Supermodel Kate Moss channels her inner bohemian goddess for the fall-winter 2015 campaign from Etro. British topmodel poses for Mario Testino in the Italian label’s colorful prints while lounging on an autumnal backdrop.ETRO will reach a lot of fashionists with this campaign. Colourful prints and bohemian style were IN in the summer.ETRO made a great advertising campaign choosing Kate Moss as starring model and booking Mario Sorrenti as photographer.
The black and white portraits bring us back to the time of Coco Chanel. Genius Karl Lagerfeld played two roles in this case, as designer and as photogapher. He put Ewers and Wixon perfect on the scene. Sophisticated elegance of the dresses choosed for Shooting is making the rest. Chanel Fall/Winter 2015-2016 advertising campaign is the best advertising i saw in last month.
Balmain launched a stunning advertising camapign for Fall/Winter 2015-2016 collection.
Starring models are Armando Cabral, Fernando Cabral, Kylie Jenner, Kendall Jenner, Joan Smalls, Erika Smalls, Bella Hadid, Gigi Hadid.
Photographer: Mario Sorrenti
Make-up: Aaron de Mey ; Set Design: Philipp Haemmerle
This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign.
While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.“
Oliver Rousteing, Creative Director, Balmain Paris, July 15, 2015