It was a Bouchra Jarrar’s first Lanvin show. She closed her own label to accept the creative directorship, and has done her research on the woman who founded the house, unearthing the fact that Jeanne Lanvin predated Coco Chanel and and all the other female couturiers of the 20’s and 30’s.What can we tell about new Lanvin, yes, new, because the incredible house-centric codes of Alber Elbaz’s tenure seemingly be brushed under the carpet and Lanvin is now starting on a new journey. Bouchra has brought those signatures to Lanvin and playing within the boundaries of „veiling and unveiling“, Bouchra Jarrar announced in the show notes that she was embarking on an ongoing narrative around „the exchange of masculinity and femininity.“ But it is not new for Jarrar. In many looks we can recognize the Bouchra’s previuos creations, which she did for her own label, for example she played with transparencies in her S/S 2016 haute couture collection. Jarrar’s MUST pieces were recognizable , there were biker jackets and gilets and the lond draped dresses which in her own collections always looked elegant and more luxurious. But we must give Bouchra Jarrar time, the world of ready-to-wear collections is a new land for her.
Lanvin Spring/Summer 2017 collection