Dolce&Gabbana show, the most attended on SundayI It was an ode for Domenico Dolce and Stefano Gabbana motherland , for Italy, it was in Dolce &Gabbana style. „Italia is Love“- Ciao Italia!
In what turned out to be quite the meta Dolce&Gabbana show this afternoon, the selfie and the rise of social media reigned supreme.Guests entered the brand’s in-house show space Sunday afternoon to find an Instagram-bait set with featuring a traditional Italian restaurant, flanked by stands for fruit and souvenirs. Four large screens hung above the audience displaying one word: „Selfie.“ Just as the show began, the brand used them to give guests very little notice of what was about to take place. The screens read, „The models walking the fashion show will be taking selfies with you which will be published online. Be part of this unique fashion moment!“ I’m sure a lot of us would like to be there today afternoon,thanks socialnetworks and Fashion sites we all were the part of this Show, watching live stream! Sure you saw, several of the models walked with phones in their hands and would occasionally stop mid-walk to take a selfie, which would almost immediately be displayed on the aforementioned screens. Backstage selfies were shown as well, and the brand also shared many of them on social media. Of course, this wasn’t a new concept for the brand that featured models talking seflies on catwalk.Not only did the stunt provide content for Dolce & Gabbana’s own channels, but everyone in the audience wanted to document it as well, leading many editors to break any one-Instagram-per-show rules they may have established pre-fashion month.
All of which could mean that amongst all the fumbling fingers for the fastest and best photos the clothes got lost. But in all their colourful and elaborately embroidered glory, they really couldn’t.
„Italia is Love“, the show was called – and it was a world tour of references: Peruvian pom-poms, chinoiserie dresses, riviera style, Italian tradition – all transposed the Dolce & Gabbana way. So color, embellishment, print, and texture were not in short supply. Many pieces featured pictures of Italian landmarks and phrases like „Italia Forever“ and „Italia is love,“ which was also seen on the invitations and on a sign at the top of the runway set. Floral prints, embroidery and appliqués were used heavily; there were also lots of landscape prints and what looked like painted-on brush strokes. Dresses and skirts made up the majority of the collection, but there were also several fun suits and a couple of pajama-inspired looks. Statement accessories — from gigantic bejeweled sunglasses to headpieces covered in fruit to embellished, on-theme handbags — abounded as usual.. For the finale, models changed into matching dresses that mimicked postcards from various Italian cities and charged the runway en masse, snapping more selfies along the way. All the Dolce & Gabbana DNA was there as it always is – it was just about another way in showing it off: the social network.
photos courtesy of Dolce&Gabbana